Which medium offers the most target selectivity?
A) Radio
B) Outdoor
C) Direct mail
D) Newspapers
E) Magazine
Correct Answer:
Verified
Q77: Effective reach refers to the:
A)number of people
Q78: A measure of potential reach in the
Q79: _ is used to compare media vehicles.
A)Net
Q80: Most people who watch the show 'Desperate
Q81: When trying to attain maximum coverage of
Q84: While purchasing time on television,it often becomes
Q85: In order to compare the relative costs
Q86: Cost per thousand (CPM)is potentially an underestimate
Q87: A retailer wants to run an ad
Q117: The pass-along rate refers to the:
A)newspaper advertising
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