Most people who watch the show 'Desperate Housewives' also watch 'America's next top model'.An ad for Coca-Cola placed in both these shows would most likely result in:
A)unduplicated reach.
B)average coverage.
C)increased sweeps periods.
D)duplicated reach.
E)high cost per thousand.

Question

Quizplus · Accepted Answer

Placing an ad for Coca-Cola in both 'Desperate Housewives' and 'America's Next Top Model' would lead to duplicated reach, as the same audience would be reached by both shows. This would not lead to unduplicated reach or average coverage. It may or may not result in increased sweeps periods. The cost per thousand may depend on the specific ad placement and negotiated rates.

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