A measure of potential reach in the broadcast industry is the TV or ____.
A)Radio sweeps periods
B)Radio frequency
C)Radio index numbers
D)Radio duplicated reach
E)Radio program rating

Question

Quizplus · Accepted Answer

The measure of potential reach in the broadcast industry specifically for TV is the program rating. Program rating measures the percentage of households that are watching a particular program out of all households with a television, giving an indication of the potential reach of a particular broadcast. Choices A-D are related to the radio industry and are not the best choice for this question.

A Measure of Potential Reach in the Broadcast Industry Is