Which of the following is true of TCPM?
A) It calculates CPMs based on the target audience.
B) It calculates longevity of magazine circulations.
C) It calculates BDIs based on overall audience.
D) It calculates CPMs based on the overall audience.
E) It calculates the cost of using one unit of time.
Correct Answer:
Verified
Q102: The major problem with the use of
Q112: Advertisers include _ in the readers per
Q117: The pass-along rate refers to the:
A)newspaper advertising
Q122: Which of the following is a disadvantage
Q123: Which of the following is an advantage
Q124: When trying to attain mass coverage of
Q125: Which of the following media is described
Q126: Which of the following factors leads to
Q128: Which of the following is an advantage
Q129: A marketer of running shoes wants to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents