Which of the following is a disadvantage associated with radio advertising?
A)high production costs
B)low audience segmentation
C)high clutter
D)low frequency
E)low flexibility

Question

Quizplus · Accepted Answer

Radio advertising often faces high clutter, meaning that there are numerous advertisements played on multiple channels at once, reducing the chance of a specific ad being noticed or remembered by listeners.

Which of the Following Is a Disadvantage Associated with Radio