The primary objective of _______________ is to time promotional efforts so that they will coincide with the highest potential buying times.
A)scheduling
B)reach
C)frequency
D)mood
E)budgeting

Question

Quizplus · Accepted Answer

Scheduling is the process of determining the proper timing for marketing activities such as promotions, advertisements, and other marketing efforts. The objective is to schedule promotional efforts during the time when customers are most likely to buy, to maximize the impact and effectiveness of the marketing campaign.

The Primary Objective of _______________ Is to Time Promotional Efforts