Which of the following media utilize cost per ratings point to compare cost figures?
A) magazine
B) transit
C) newspaper
D) billboard
E) television
Correct Answer:
Verified
Q81: Recency planning focuses on:
A)continuous scheduling over a
Q83: _ refers to the relationship between the
Q92: _ of a medium or media vehicle
Q113: In media planning, the cost of the
Q115: _ calculates the cost per thousand based
Q117: The primary objective of _ is to
Q118: Which of the following is a creative
Q120: For newspapers, the cost efficiency formula for
Q120: Which of the following parameters does the
Q121: Vera was looking for an advertising medium
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents