Aleve Inc., a pharmaceutical company, launches an ad that claims, "Taking one pill from Aleve is as effective as taking three pills from any other company." This ad campaign is using a(n) _____ appeal.

Question

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The ad is using a competitive advantage appeal by claiming that their product is more effective than their competitors' products, which is a direct comparison.

Aleve Inc, a Pharmaceutical Company, Launches an Ad That Claims, "Taking