An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face.Which of the following execution techniques has been used in this ad?
A)problem-solution execution
B)slice-of-death advertising
C)slice-of-life advertising
D)reminder execution
E)informational advertising

Question

Quizplus · Accepted Answer

The ad is using slice-of-death advertising by creating a dramatic and exaggerated scenario in which the CIO is distressed and potentially facing negative consequences due to the company's lack of proper data control.

An Ad for Novell Solutions Targeting Businesspeople Used the Headline