An ad for a new hatchback shows four college students hunting for a parking place in a large, crowded parking lot.When they finally find a spot and park the car, they discover that they can't open the doors to get out.One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback.This commercial uses
A)dramatization with a humorous appeal.
B)animation with the intent of creating a personality brand.
C)slice-of-life with a fear appeal.
D)demonstration with an emotional appeal.
E)straight-sell with a humorous appeal.

Question

Quizplus · Accepted Answer

This advertisement uses dramatization with a humorous appeal to grab the attention of the target audience. The situation of struggling to find a parking spot in a crowded area is relatable and the unexpected twist of not being able to open the doors is meant to create a humorous effect.

An Ad for a New Hatchback Shows Four College Students