Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written: "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a(n)
A)story line.
B)subhead.
C)jingle.
D)indirect headline.
E)noise.

Question

Quizplus · Accepted Answer

The second statement in the ad is a subhead. It is separate from the main headline but still larger than the body copy and serves to provide additional information about the product being advertised.

Underneath the Headline, "Fully Loaded," in an Ad for Brett