Peter Minnium of the Internet Advertising Bureau notes that digital advertising is trifurcating into three types of advertising-___________________ ads-and their use varies based on the goals and/or objectives the marketer is trying to achieve all along the purchase funnel.
A)emotional, teaser, and transformational
B)reminder, teaser, and informational
C)emotional, informational, and transformational
D)emotional, transformational, and commerce
E)concept, content, and commerce

Question

Quizplus · Accepted Answer

The trifurcation of digital advertising into concept, content, and commerce ads reflects the different strategies marketers use to engage consumers at various stages of the purchase funnel.

Peter Minnium of the Internet Advertising Bureau Notes That Digital