Based on the findings of the study conducted by Elizabeth Hirschman, which of the following individuals is most likely to be risk-averse and prefer commercials that focus on the product rather than creative impact?
A)brand managers
B)art directors
C)copywriters
D)commercial directors
E)Illustrators

Question

Quizplus · Accepted Answer

According to the study conducted by Elizabeth Hirschman, brand managers are more likely to be risk-averse and prefer commercials that focus on the product rather than creative impact. Therefore, A) brand managers is the best choice.

Based on the Findings of the Study Conducted by Elizabeth