Who among the following was responsible for identifying the major factors that could account for the ways divergence can be achieved in advertising?
A)Leo Burnett
B)Robert Smith
C)Rosser Reeves
D)David Ogilvy
E)Sigmund Freud

Question

Quizplus · Accepted Answer

Robert Smith is known for identifying the major factors that can account for divergence in advertising, focusing on creativity and innovation in advertising strategies.

Who Among the Following Was Responsible for Identifying the Major