According to the universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency, a creative advertising message is built around:
A)the growth-share matrix.
B)a trojan horse business technique.
C)a power idea or a creative core.
D)the bait-and-switch concept.
E)the non-divergence determinant of creativity.

Question

Quizplus · Accepted Answer

The universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency suggest that a creative advertising message is built around a power idea or a creative core.

According to the Universal Advertising Standards Developed by the D'Arcy