Which of the following is a major determinant of creativity which reflects the degree to which various elements of an ad are meaningful, useful, or valuable to the consumer?
A)Divergence
B)Delusion
C)Relevance
D)Illumination
E)Risk aversion

Question

Quizplus · Accepted Answer

Relevance is a major determinant of creativity as it reflects how meaningful, useful or valuable the various elements of an ad are to the consumer. The more relevant the ad, the more likely it is to capture the attention of and resonate with the target audience.

Which of the Following Is a Major Determinant of Creativity