With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor which deals with ads that contain attractive shapes and colors is referred to as:
A)synthesis.
B)illumination.
C)originality.
D)artistic value.
E)flexibility.

Question

Quizplus · Accepted Answer

The factor that deals with attractive shapes and colors in advertising is referred to as "artistic value," making option D the correct answer.

With Respect to the Five Factors Identified by Robert Smith