Jonathan is a creative director at Williams & Greene Inc., an advertising agency.He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal, and Adweek to gain a better understanding of what is happening in the world of marketing and advertising.These sources can be characterized as
A)general preplanning input.
B)focus group studies.
C)verification research.
D)brainstorming.
E)problem detection research.

Question

Quizplus · Accepted Answer

The sources that Jonathan reads in the morning can be categorized as general preplanning input as they provide him with relevant information about the industry, which can be used in the planning and execution of advertising and marketing campaigns.

Jonathan Is a Creative Director at Williams & Greene Inc