Which of the following differentiates an ethnographic study from a focus group study?
A)Ethnographic research is a quantitative research technique, whereas focus group studies are qualitative.
B)Ethnographic research is difficult to administer, whereas focus group studies are easy to administer.
C)Ethnographic research studies are inexpensive, whereas conducting focus group studies requires a huge investment.
D)Focus group studies involve observing consumers in their natural environment, whereas ethnographic research involves observing consumers in controlled settings.
E)Focus group studies are quantitative research techniques, whereas ethnographic research is qualitative.

Question

Quizplus · Accepted Answer

EEthnographic research is qualitative and involves observing and interacting with participants in their natural environment to understand their cultures, behaviors, and perceptions. It is often more time-consuming and complex to administer compared to focus group studies, which are also qualitative but involve discussions among a group of participants in a more controlled setting, typically guided by a moderator.

Which of the Following Differentiates an Ethnographic Study from a Focus