Which of the following is at the top of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?
A)awareness
B)imagery
C)consideration
D)shopping
E)model intention

Question

Quizplus · Accepted Answer

Awareness is at the top of the GfK International purchase funnel as it represents the stage where the consumer becomes aware of the product or service.

Which of the Following Is at the Top of the GfK