While moving from the base to the top of the communication effects pyramid, which of the following comes just before trial of a product?
A)knowledge
B)preference
C)repurchase
D)awareness
E)comprehension

Question

Quizplus · Accepted Answer

Preference comes after awareness, comprehension, and knowledge. It means that the consumer knows about the product, understands it, and has formed an opinion about it. The next step would be to try the product or make a purchase, which falls under the trial stage. Repurchase comes after trial when the consumer buys the product again.

While Moving from the Base to the Top of the Communication