The concept of advertising expenditures producing long-term, rather than immediate, results is known as:
A)the carryover effect.
B)the communication effect.
C)the low-involvement effect.
D)the halo effect.
E)the mirror-image effect.

Question

Quizplus · Accepted Answer

The concept of advertising expenditures producing long-term, rather than immediate, results is known as the carryover effect. This means that even after an advertisement has stopped running, the impact of it can affect consumer behavior and perception for a long period of time.

The Concept of Advertising Expenditures Producing Long-Term, Rather Than Immediate