Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl-siding cleanser. We can tell him that:
A)his task is impossible.
B)all he needs is the sales results to determine what the program accomplished.
C)his task could be made easier by setting specific communication objectives.
D)he requires just the post-promotional consumer awareness levels to determine what the program accomplished.
E)all he needs to do is measure the effectiveness of the media used for promoting the product.

Question

Quizplus · Accepted Answer

Setting specific communication objectives can help Arden determine what the advertising and promotional program accomplished by providing clear goals to measure against. Without specific objectives, it would be difficult to determine the program's effectiveness. Looking at sales results or post-promotional consumer awareness levels may provide some insights but may not give a full picture of the program's success or failure. Measuring the effectiveness of the media used for promoting the product is also important but may not give a complete understanding of the program's overall impact.

Arden's Task Is to Determine What Was Accomplished by His