To be effective, marketing objectives need to be:
A)realistic and attainable.
B)erudite and challenging.
C)philosophical and fungible.
D)unquantifiable.
E)elaboratE.Good marketing objectives are quantifiable; they delineate the target market and note the time frame for accomplishing the goal (often one year).To be effective, objectives must also be realistic and attainable.

Question

Quizplus · Accepted Answer

Good marketing objectives must be achievable and based on reality. They should not be overly ambitious or unrealistic. It is essential to set goals that are both challenging and feasible. The objectives must be measurable and have a time frame for completion to be effective. Choosing realistic and attainable goals sets the foundation for success in marketing. Therefore, option A is the best choice. The other options are not relevant or accurate for describing effective marketing objectives.

To Be Effective, Marketing Objectives Need to Be