The more specific the firm's advertising objectives, the:
A)easier it becomes to measure advertising effectiveness.
B)more difficult it is for competitors' advertising to be effective.
C)easier it is to measure the advertising-sales response function.
D)lesser the funding needed to meet advertising goals.
E)more difficult it is for a competitor to use competitive parity budgeting.

Question

Quizplus · Accepted Answer

When advertising objectives are specific, it becomes easier to measure advertising effectiveness as the goals are clearly defined and measurable. This allows for better tracking and evaluation of the advertising campaign's success.

The More Specific the Firm's Advertising Objectives, The