An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360.The ad shows children between the ages of 3 and 12 on a ramp.In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because
A)its portrayal is offensive.
B)it contains jargons that is incomprehensible to the target audience.
C)the media channel used is inappropriate.
D)of the extensive clutter.
E)it is not endorsed by a celebrity parent.

Question

Quizplus · Accepted Answer

The ad being featured in a teen magazine may not be the most appropriate media channel to reach the intended target audience, which is the parents. Teenagers are unlikely to be responsible for purchasing children's clothing or making decisions on such purchases. Therefore, the ad may not be noticed or given enough attention by the parents, leading to the ineffectiveness of the ad in reaching the target audience.

An Ad for Kool Kids, a Kidswear Company, Is Featured