Which of the following source characteristics is utilized by a slice-of-life commercial that shows an average head of household facing difficulty in filing his federal income tax?
A)power
B)compliance
C)expertise
D)similarity
E)attractiveness

Question

Quizplus · Accepted Answer

The source characteristic utilized by the slice-of-life commercial is similarity, as it features an average head of household facing a problem that many viewers can relate to, which makes the message more persuasive and credible.

Which of the Following Source Characteristics Is Utilized by a Slice-Of-Life