Which of the following situations would be most conducive to the use of a comparative advertising message?
A)when a company is a market leader with high market share
B)when a company is a market leader and is concerned about a new, smaller company entering the market
C)when a market leader wants to promote its brand to customers of smaller companies in the same industry
D)when a company with a new brand wants to position that brand against established brands
E)when a company wants its audience to know the different companies that it is competing with

Question

Quizplus · Accepted Answer

Comparative advertising is most effective for a company with a new brand that wants to position itself against established brands. This strategy helps highlight the new brand's advantages or unique features compared to those that are already well-known in the market.

Which of the Following Situations Would Be Most Conducive to the Use