A television ad for Corona deodorant shows a college freshman being socially rejected for having body odor. He is teased and rejected by members of the college dance club. A fellow student gives him a Corona deodorant. After using the deodorant, the freshman is accepted in the dance club and becomes popular. In this ad, Corona is using a _____ appeal.
A)comparative
B)non-cognitive
C)humor
D)fear
E)refutational

Question

Quizplus · Accepted Answer

The ad is using a fear appeal by showing the negative consequences of not using the product (social rejection) and the positive outcomes of using it (acceptance and popularity).

A Television Ad for Corona Deodorant Shows a College Freshman