Advertisers who want to advertise during award-winning television shows are looking to transfer the favorable impressions of the shows onto their products. This transference is called a:
A)self-paced impact.
B)favorable quantitative media effect.
C)cluttered effect.
D)shaping effect.
E)positive qualitative media effect.

Question

Quizplus · Accepted Answer

The transference of favorable impressions from award-winning television shows onto products is an example of a positive qualitative media effect. Advertisers hope that consumers will associate their product with the positive feelings they have towards the show, which can improve the product's perception and increase sales.

Advertisers Who Want to Advertise During Award-Winning Television Shows Are