According to the McKinsey group, mass media is a unique component of the consumer decision journey because it's the only form of marketing that can touch consumers at each and every stage, from when they're pondering brands and products right through to post-purchase, when their potential advocacy influences others.

Question

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Mass media is not the only form of marketing that can influence consumers at every stage of the decision journey; other forms like digital marketing and personal selling can also impact consumers throughout the process.

According to the McKinsey Group, Mass Media Is a Unique