The fact that marketing and advertising people have backgrounds and interests that are often quite different from consumers who comprise mass markets for many products and services makes it difficult to establish
A)an encoding process.
B)conditioned perceptions.
C)response hierarchies.
D)a common ground.
E)fields of experience.

Question

Quizplus · Accepted Answer

The main challenge in marketing and advertising is to establish a common ground between the message sender (marketing and advertising people) and the message receiver (consumers). Due to differences in background and interests, it can be difficult to find common ground that enables effective communication and persuasion.

The Fact That Marketing and Advertising People Have Backgrounds and Interests