Which of the following is true of nonpersonal channels of communication?
A)They include direct mail and billboards.
B)They include methods such as e-mail and social media.
C)The Internet cannot be considered a nonpersonal channel.
D)They do not include include print media.
E)They do not include broadcast media.

Question

Quizplus · Accepted Answer

Nonpersonal channels of communication refer to any marketing strategy that does not involve direct interaction with the intended audience. Direct mail and billboards are examples of nonpersonal channels of communication, as they are not designed to generate a personal interaction between the marketer and the consumer. The other options are not correct, as they either refer to personal channels of communication or are incorrect statements (e.g. option D).

Which of the Following Is True of Nonpersonal Channels of Communication