Iconix supermarkets placed an insert in Tuesday's , a regional newspaper that has more than 100,000 subscribers.The newspaper is an example of a(n) _____ channel of communication.
A)buzz
B)direct-response
C)nonpersonal
D)interpersonal
E)verbal

Question

Quizplus · Accepted Answer

The regional newspaper is a nonpersonal channel of communication as it reaches a large audience but does not involve direct interaction or personal communication between the sender and receiver.

Iconix Supermarkets Placed an Insert in Tuesday's , a Regional