Bradley is watching an interesting TV program with a group of friends.During the commercial break, he is unable to concentrate on a commercial for a soda drink because all his friends are discussing the events of the show.In this scenario, Bradley is encountering
A)poor encoding.
B)selective sourcing.
C)inappropriate advertiser binding.
D)limited response hierarchies.
E)disturbances known as noise.

Question

Quizplus · Accepted Answer

Bradley's inability to concentrate on the commercial due to his friends' discussion is an example of "disturbances known as noise." Noise in this context refers to any external sounds or distractions that interfere with the communication process, making it difficult for the message (the commercial) to be received and processed by the intended audience (Bradley).

Bradley Is Watching an Interesting TV Program with a Group