Which of the following is true of the low-involvement hierarchy?
A)It usually occurs during the purchase of expensive products.
B)It occurs when differences among brands are minimal.
C)It is also known as the dissonance/attribute model.
D)It does not advocate the use of broadcast media.
E)It follows a feel $\rarr$ learn $\rarr$ do sequence.

Question

Which of the following is true of the low-involvement hierarchy?
A)It usually occurs during the purchase of expensive products.
B)It occurs when differences among brands are minimal.
C)It is also known as the dissonance/attribute model.
D)It does not advocate the use of broadcast media.
E)It follows a feel  $\rarr$ learn  $\rarr$ do sequence.

Quizplus · Accepted Answer

The low-involvement hierarchy occurs when the differences among brands are minimal, making it easy for consumers to switch between brands with little thought or consideration. This hierarchy is typical for low-cost and frequently purchased products, where consumers often rely on habit or convenience rather than a strong preference for a particular brand. The other options listed are not true of the low-involvement hierarchy.

Which of the Following Is True of the Low-Involvement Hierarchy →\rarr→

Which of the Following Is True of the Low-Involvement Hierarchy $\rarr$