A study conducted by Scott Hawkins and Stephen Hoch found that under _____ conditions, repetition of simple product claims increased consumers' memory of and belief in those claims, and other items bought without much consideration use a heavy repetition strategy.
A)individual response
B)standard learning
C)dissonance/attribution
D)low-involvement
E)customary learning

Question

Quizplus · Accepted Answer

The study found that repetition is more effective for products that are bought without much consideration, which indicates low-involvement. Therefore, the correct answer is D) low-involvement.

A Study Conducted by Scott Hawkins and Stephen Hoch Found