Management schools that offer MBA courses are typically rated annually by business publications. When an MBA program rates high on a list, the information is publicized. The purpose of the communication is to help prospective students choose between two equally viable but complex MBA courses. In this scenario, the _____ model is applicable.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)5-Ws

Question

Quizplus · Accepted Answer

The dissonance/attribution model is applicable in this scenario as the communication aims to reduce post-purchase dissonance by providing information to help prospective students make an informed decision between two equally viable options. It also involves attribution theory, where the students are attributing favorable characteristics to the MBA courses based on their high rating on the list.

Management Schools That Offer MBA Courses Are Typically Rated Annually