Visual image personalities
A)are typically used with complex products that require high involvement.
B)generally appear in ads for low-involvement products.
C)require central route processing to be effective.
D)typically abbreviate the cognitive stage of a consumer decision-making process.
E)are used when consumers must go through all stages of AIDA before making a purchase.

Question

Quizplus · Accepted Answer

Visual image personalities are generally used in ads for low-involvement products to quickly capture attention and create a memorable impression without requiring extensive cognitive processing.

Visual Image Personalities