Typically, when consumers are in a "passive" shopping mode
A)they are purposefully seeking assistance in order to make informed purchase decisions.
B)the information and advice they need to make a purchase comes to them unsolicited.
C)they tend to visit the website of a company or brand for product information.
D)they are perpetually in an information processing role.
E)they seek help from search engines in selecting brands of their choice.

Question

Quizplus · Accepted Answer

When consumers are in a passive shopping mode, they are not actively seeking assistance or information. Instead, they are waiting for the information and advice to come to them in an unsolicited manner. This could be through advertisements, recommendations from friends, or even product displays in stores. So, option B is the most appropriate choice.

Typically, When Consumers Are in a "Passive" Shopping Mode