Trevor is watching a late night TV show when a low-budget commercial for a local restaurant comes on air.He is affronted by the poor quality of the commercial and immediately tunes out the message without processing any of the information.According to the elaboration likelihood model (ELM), Trevor is engaging in which of the following routes to persuasion?

Question

Quizplus · Accepted Answer

Trevor is not actively considering the message in the commercial but is instead relying on superficial cues, such as the poor quality of the commercial, to dismiss it. This is an example of peripheral processing, which is a route to persuasion that relies on cues outside of the message content itself.

Trevor Is Watching a Late Night TV Show When a Low-Budget