When Bloomingdale's New York store sprayed Donna Karan's new perfume DKNY onto the sidewalks outside the store to introduce the perfume to consumers, it was trying to increase the level of _______________ so the product would get noticed.

Question

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Spraying the perfume onto the sidewalks outside the store would increase the level of sensory input, as consumers walking by would be able to smell the fragrance and associate it with the store.

When Bloomingdale's New York Store Sprayed Donna Karan's New Perfume