Before purchasing a car, John sought advice from his friends and researched auto reviews on the Internet.He also visited car dealers and went for a test-drive.In which of the following stages of the consumer decision-making process is John engaged?

Question

Quizplus · Accepted Answer

John is engaging in external information search by seeking advice from his friends, researching auto reviews online, and visiting car dealers for a test-drive. This is all information gathered from sources outside of his personal experience or knowledge and is part of the external information search stage of the consumer decision-making process.

Before Purchasing a Car, John Sought Advice from His Friends