Frank is a location analyst for a fast-food restaurant chain. He knows that previous restaurants have been placed in locations where most people within a three-mile radius have the following characteristics: household incomes between $50,000 and $65,000 per year, children and parents are highly engaged in after-school activities, family is valued above work, and one or both parents has some education beyond high school. His target audience likely falls into the ___________ level of social class, which includes about 70 percent of people in the United States.

Question

Quizplus · Accepted Answer

The given characteristics indicate that the target audience falls into the middle level of social class, which is characterized by moderate to high occupational prestige and average to above-average income. This level includes about 70 percent of people in the United States. The other options (A, C, D, E) are either too high or too low in their income and lifestyle preferences to match the given characteristics.

Frank Is a Location Analyst for a Fast-Food Restaurant Chain