When the Saskatchwean Ministry of Health created an ad showing a woman who was passed out with a beer in her hand to communicate to college students that they have a choice when it comes to binge drinking, they were using a(n) _____ group to make their point.

Question

Quizplus · Accepted Answer

The ad uses a disassociative group by showing a negative example (a woman passed out with a beer) to discourage a behavior (binge drinking), making viewers want to disassociate from that behavior.

When the Saskatchwean Ministry of Health Created an Ad Showing