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Jim's Parents Wish to Buy a Car

Question 102

Multiple Choice

Jim's parents wish to buy a car. Knowing that Jim is a car enthusiast, they ask him to collect the relevant facts and figures required to make the purchase. Subsequently, Jim collects several magazines and articles for the same purpose. In this scenario, Jim is the:


A) decision maker.
B) initiator.
C) influencer.
D) information provider.
E) consumer.

Correct Answer:

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