Which of the following is likely to conduct in-depth interviews and focus groups, as well as market surveys in order to gather objective information that is valuable to the advertiser's promotional programs?

Question

Quizplus · Accepted Answer

Market research companies specialize in gathering objective information through various methods such as in-depth interviews, focus groups, and market surveys. This information is valuable to advertisers in developing effective promotional programs. Media specialist organizations, media buying organizations, creative boutiques, and sales promotion agencies may also gather information, but it is not their primary function.

Which of the Following Is Likely to Conduct In-Depth Interviews