Which of the Following Is Considered to Be the Greatest

Which of the following is considered to be the greatest obstacle in implementing integrated marketing communications (IMC) ?

A) IMC often results in greater economies of scale.
B) Since each communication discipline has the same cost structure, the concept of IMC itself becomes invalid.
C) IMC is only compatible with smaller organizations and surveys have witnessed compatibility issues when the process is scaled up.
D) The implementation of IMC is most likely to result in interdepartmental budget allocations problems.
E) The lack of people with the requisite broad perspective and skills to implement IMC presents the biggest obstacle.