According to the marketing and promotions process model, in which of the following stages does the company decide the product or service areas and particular markets where it wants to compete?
A)development of a marketing strategy and analysis
B)development of the target marketing process
C)allocation of advertising budget
D)development of the marketing planning program
E)creation of a positioning strategy

Question

Quizplus · Accepted Answer

The development of a marketing strategy and analysis stage entails identifying the target markets in terms of demographics, psychographics, and other characteristics, as well as determining the areas where the product or service will be promoted. Consequently, this stage is where companies decide the product or service areas and specific markets where they want to compete.

According to the Marketing and Promotions Process Model, in Which