The first step in the target marketing process is to:
A)develop positioning strategies.
B)request government approval.
C)determine whether to use a market segmentation strategy or a mass marketing strategy.
D)identify markets with unfulfilled needs.
E)develop new products.

Question

Quizplus · Accepted Answer

The first step in the target marketing process is to identify markets with unfulfilled needs. This involves analyzing potential markets and determining which ones have the most potential for growth and profitability. Only after identifying these markets can a company begin to develop specific marketing strategies and tactics to target them.

The First Step in the Target Marketing Process Is To